Hello and welcome,
This personal website hosts some recent articles and blogs, 8 of which are published, with another 4 in the pipeline.
More information on my background can be found in LinkedIn www.linkedin.com/in/johncraigh
Happy to discuss any of these subjects further, and each of them has a corresponding presentation that can be delivered to interested audiences.
The name Glenevis comes from Glen Nevis, a deep valley near Fort William in Scotland, where my father came from.
Any questions, requests or comments, just Email email@example.com
John Craig, July 1st 2020
We examine the state of Location-Based Advertising (LBA) in 2020, and wonder what happened to the Starbucks Coupon. We look at both Mobile Network and App solutions, their Pros and Cons, and discuss how location-derived audience segments have replaced quasi-real-time location targeting.
When a subject known to you hits the mainstream media, like location data in a Covid-19 context, the misrepresentation and confusion created is frustrating. So in this one we try to clarify the reality of both Location Data generation and analyses, and Contact Tracing solutions.
A personal journey through a career in Product Management over 4 countries (UK, France, Sweden, Germany) and 3 Industries (Telecoms, Automotive, Media). Despite the changing products and industries, underlying principles, methods and skills needed, remained much the same.
A historical perspective on 5G and its use cases, tracing Mobile evolution from fixed phones through analogue and digital cellular, and on to 3G and 4G. Current press stories and speculation on 5G applications are very familiar to those close to this Mobile evolution journey these past 30 years.
Munich-based start-up eBootiful captured our imaginations, and the future of ElectroMobility, with their revolutionary eBoots. Charismatic 28-year old CEO Stefan Müller gave us the inside track on their company and products, why they leave eScooters trailing in the dust, and how they are jam-packed full of awesomeness.
Mobile Advertising is not compliant with EU GDPR, mis-uses your Personal Data, is pretty dull and unimaginative, and hasn't evolved much in over a decade. It badly needs a Punk Revolution that tears down current structures and replaces them with something transparent and giving users more value for their data.
We examine Location Data and Location-Based Services and try to give some help and insights, so that you can assess the quality and legality of Location Data from mobile devices and smartphones. Mobile Location has come a long way in 20 years of decline and growth. The technologies may have been relatively stable, but the business was turbulent.
Having left the automotive industry 8 years ago, this was a return visit to the IAA in Frankfurt, to see how the industry has changed, and what the latest and greatest themes and products were. The technologies discussed were similar to other industries, and the vehicles may have been better, but somehow lacked design flair and took on similar SUV-like shapes.
Cars today generate lots of data, most of it complex and concerning specific automotive systems. But they also generate Personal Data such as your location, that can reveal things about you. So who owns all this car data, in an industry with a lengthy value chain, and should drivers be getting paid or subsidised for generating data as they drive?
Contracts could be digitised and made simple and logical with less of the human aspects that are often padding. With logical contracts, and leaning on todays digital technologies, we can employ contract creators who are effectively Programmers, building and executing contracts via new smart tools and environments, leading to less lawyers and reduced company costs.
The retail industry is continually propositioned with new technology solutions to solve their problems. In geo terms these allow retailers to look around their stores and optimise their locations, drive nearby people into them, analyse football and address them whilst shopping, and more. Where does all of this business stand today?
For a while Bluetooth Low Energy (BLE) Beacons were the future of Retail, connecting online and offline worlds. But it was not to be, as Bluetooth failed dismally in Beacon form to provide a much-needed accurate indoor location technology. They were tied to Apps, lacked an open ecosystem, and used notifications for As delivery. They failed. Why?
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