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Currently, and despite legislation, Personal Data is still extensively misused by industries such as advertising. So how would an alternative and ethical system work? I’ve described the components and thinking required and tried to address some of the obvious questions and challenges in the FAQ section. Something Better Change. 

We examine the state of Location-Based Advertising (LBA) in 2020, and wonder what happened to the Starbucks Coupon. We look at both Mobile Network and App solutions, their  Pros and Cons, and discuss how location-derived audience segments have replaced quasi-real-time location targeting.

A Munich-based start-up has captured our imaginations, and the future of ElectroMobility, with their revolutionary eBoots. Charismatic 28-year old CEO Stefan Müller gave us the inside track on their company and products, why they leave eScooters trailing in the dust after a few beers, and how they are full of awesomeness. 

A personal journey through a career in Product Management over 4 countries (UK, France, Sweden, Germany) and 3 Industries (Telecoms, Automotive, Media). Despite the changing products and industries, underlying principles, methods and skills needed, remained much the same. 

When a subject known to you hits the mainstream media, like location data in a Covid-19 context, the misrepresentation and confusion created is frustrating. So in this one  we try to clarify the reality of both Location Data generation and analyses, and Contact Tracing solutions.

A historical perspective on 5G and its use cases, tracing Mobile evolution from fixed phones through analogue and digital cellular, and on to 3G and 4G. Current press stories and speculation on 5G applications are very familiar to those close to this Mobile evolution journey these past 30 years.  

Mobile Advertising is not compliant with EU GDPR, mis-uses your Personal Data, is pretty dull and unimaginative, and hasn't evolved much in over a decade. It badly needs a Punk Revolution that tears down current structures and replaces them with something transparent and giving users more value for their data.  

We examine Location Data and Location-Based Services and try to give some help and insights, so that you can assess the quality and legality of Location Data from mobile devices and smartphones. Mobile Location has come a long way in 20 years of decline and growth. The technologies may have been relatively stable, but the business was turbulent.  

Having left the automotive industry 8 years ago, this was a return visit to the IAA in Frankfurt, to see how the industry has changed, and what the latest and greatest themes and products were. The technologies discussed were similar to other industries, and the vehicles may have been better, but somehow lacked design flair and took on similar SUV-like shapes. 

Contracts could be digitised and made simple and logical with less of the human aspects that are often padding. With logical contracts, and leaning on todays digital technologies, we can employ contract creators who are effectively Programmers, building and executing contracts via new smart tools and environments, leading to less lawyers and reduced company costs.

The retail industry is continually propositioned with new technology solutions to solve their  problems. In geo terms these allow retailers to look around their stores and optimise their locations, drive nearby people into them, analyse football and address them whilst shopping, and more. Where does all of this business stand today?

For a while Bluetooth Low Energy (BLE) Beacons were the future of Retail, connecting online and offline worlds. But it was not to be, as Bluetooth failed dismally in Beacon form to provide a much-needed accurate indoor location technology. They were tied to Apps, lacked an open ecosystem, and used notifications for Ad delivery. They failed. Why?